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Better Health


On Monday 27th July, Public Health England launched a major new adult health campaign to seize the opportunity for a national reset moment. Better Health will help capture the imagination of the nation, using this unique moment in time to help kick start our health to eat better and get active.

COVID-19 has affected the whole country; for almost everyone, life has had to fundamentally change. But it has also prompted many people to reflect and think more seriously about their health.

What’s more, people have been surprised by how able they have been to change their behaviour, with lockdown showing many that they are able to make and sustain changes to their lives.

The Better Health campaign will kick off by supporting individuals on their weight loss journey, but later down the line, the programme will also provide advice and support for quitting smoking, drinking less and looking after your mental health.

Did you know?

  • Six in 10 (63%) adults in England are above a healthy weight, with 36% of adults being overweight and 27% living with obesity.
  • Over 1 in 3 (34%) men and almost half (42%) of women are not active enough for good health, by not doing at least 150 minutes of moderate intensity activity each week
  • In England, adults living with obesity are 5 times more likely to be diagnosed with type 2 diabetes than those who are a healthy weight (a body mass index between 18.5 and 25)
  • More than half of adults (56%) are at increased, high or very high risk of chronic disease due to their waist circumference and BMI